Visibility is changing the culture around women’s football

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Exclusive – Arsenal and England defender Lotte Wubben-Moy has admitted that at a young age she cared more about playing football than watching it, but the growing visibility of the women’s game is changing the culture whereby it is now the normal to see it in a prominent position.

The WSL is in the first year of a ground-breaking broadcast deal, while every England game is available live on free to air television. Recent major tournaments have also led to a huge spike in interest thanks to clear accessibility, which wasn’t always the case.

“It’s cool that in today’s day and age, we’re able to flick on the TV and watch a women’s football game,” Wubben-Moy tells 90min. “Young girls are able to see women that look like them and are able to see that it’s possible.”

Today’s generation of England players and those that came before them didn’t grow up being able to easily see women’s football. But that has been changing dramatically over the last few years.

“We’re doing what the women that came before us did. But we’re actually on telly this time and people are able to watch us. That’s the piece that was probably missing in terms of helping the game grow 50 years ago,” Wubben-Moy explains.



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